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Lucas Puig is a French skater and also a member of Cliché Skateboardings since he was 14 years old. He started collaborating with the Adidas in 2010 and released his first signature shoe in 2012. Puig shared that he prefers using cupsoles as vulcanized soles are thin and do not have enough cushioning.
The Adidas Lucas Premiere ADV was released to fit Puig’s skate style. It has thin sockliner to keep the feet as close as possible to the board. Adidas also incorporated some technologies to produce a sturdy skate shoe. Soon after, a modernized variation was dropped in the market. The Lucas Premiere ADV Primeknit was launched using the popular woven material by the Adidas. This was the first skateboarding shoe with the Primeknit upper.