About

Chane.com is not just a site. It’s a brand and an agent of change. We got our start in 1988 as a tee-shirt line and have exploded onto the indie lifestyle scene over the last 18 years with our retail stores: Swell-O-Phonic, Wilai Boutique and Studio Chane, our screen printing shop. Our retail philosophy is simple ‐ never sell out for a buck! We are very exclusive with the lines we carry and prefer constant change versus resting on our current successes. Having now been in business for over 28 years – you can expect a superior personalized customer service experience. Thank you for visiting our site. We hope to see you again soon.

 

We started our tee line just over 27 years ago with $150 and 24 tees. We’ve learned a lot over the years about what independent thinkers want to say when wearing a tee. We are based in Jackson, MS and Brooklyn, NY. This contrast in culture is what makes us stand out from the masses.

Swell-O-Phonic is our first indie boutique that focuses on the following:
Tee-shirts, exclusive kicks, fixie bikes, and skateboards.

Wilai boutique is our femme boutique that offers brands with a modest price point. No cliché crap fashion here! Wilai offers you cutting edge brands such as: Gentle Fawn, Element, Tulle, etc.